You ever scroll the news or watch a body cam video and just think who raised these people?

Screaming, assaulting people, stealing like they’re allergic to consequences. Full grown chaos goblins throwing tantrums in public because no one ever told them “no” and made it stick.

And yeah, some of it’s just ignorance. But a lot of it? It’s what happens when nobody taught them how to think ahead how to clean up after their own mess instead of making it someone else’s problem.

The truth is, most of the time it’s not the kid’s fault. It’s the parents who either weren’t around, weren’t ready, or weren’t raised right themselves. That’s how the cycle keeps going one unready generation dragging the next one behind it, all because someone didn’t pause long enough to ask,

“Am I really ready to raise a whole human being? Is this the right person?”

I didn’t grow up with a dad. And I saw firsthand how hard it was on my mom and how much it leaves on a kid’s shoulders. I used to envy kids who had a solid father figure, and I saw what it did to the ones who had a bad one.

That kind of stuff sticks with you. It shapes how you think about responsibility, about showing up, and about how fast life can go sideways if nobody’s thinking ahead.

As a veteran, I know what it means to be prepared, and I know what it costs when you’re not.

This isn’t some glorified sex-ed campaign. This is about giving people the tools to stop repeating the same cycles. To stop leaving messes for the next person to clean up.

Because raising a kid with someone you barely know just because you liked them for a night? That’s not how it should go.

This whole thing the brand, the mission it’s about giving people a fighting chance to do things differently. To break cycles. To build better ones.

We’re here to make condoms less awkward.

This isn’t about selling a fantasy. It’s about getting people to think without overthinking — so when the moment happens, they’re ready.

No panic. No weighing the odds. Just ready.

Because being ready shouldn’t feel like a production. It should feel like second nature, just one more way to look out for yourself and the people you care about.

So what does your purchase do?

You’re not just buying some merch. You’re helping build this thing the hard way from the ground up, without funding, without experience, and without a single damn filter.

You’re backing a veteran who got sick of waiting for the right thing to exist and decided to make it.

A brand that’s rough around the edges, loud in all the right ways, and dead serious about fixing how people think about being ready.

There’s no polished marketing team behind this. No boardroom full of people kissing ass.

Just one guy pushing forward because no one else would.

The merch keeps the lights on.

The mission stays loud.